A longtime Lakeville auto dealership owner has invested millions in the past year gearing
up for growth.
Jeff Belzer’s Chevrolet, Dodge, Kia dealership is wrapping up final touches of an estimated $4 million expansion that was planned for about three years.
Belzer’s, located at 21111 Cedar Ave., has a new building devoted to its Chevrolet dealership with state-of-the-art features, while its Dodge and Kia show floors are being remodeled and upgraded.
A new indoor delivery area allows customers to pick up their new or pre-owned vehicle from inside a well-lit building out of the elements.
“People are able to take a look at the vehicle inside, and make sure there are no defects,” said Gary Lange, Belzer’s general sales manager.
Amenities at the dealership include upgraded bathrooms, new desks and customer lounges with computers, expanded parking and fresh interior design elements.
“We have a bigger show floor, and more cars are inside,” Lange said.
Belzer’s is the largest volume Chevrolet, Dodge, Kia dealership in the Upper Midwest, Lange said, and sells more than 300 vehicles per month.
Lange said the dealership has about 150 employees and keeps close to 1,000 new and used vehicles on the lot situated within Belzer’s 40-acre parcel.
“Our owner is looking into additional franchises,” Lange said. “We definitely have the property.”
He added that sales are on an upward trajectory in the auto industry, and the forecast is sunny as more people who have kept vehicles longer than normal are now looking to upgrade.
Another factor boosting the industry is the addition of lower payment options with longer-term financing established in recent years in response to a challenging economy overall.
Lange said those options, pent-up need and the new lineup of vehicles adds up to an industry expectation of a brisk spring.
“The March 9 auto show at the Minneapolis Convention Center is the spring kickoff for the selling season,” Lange said. “And everyone says there is going to be record crowds.”